Sales Turnaround provides a ground-breaking systems approach to revitalising sales performance, transforming even the most dysfunctional sales organisations into high-performance engines. Written by Mark C. Ward, Founder and CEO of Revenue Arc, this book delivers practical insights, case studies, and frameworks honed through decades of experience. Whether you're a CEO, sales leader, or advisor, Sales Turnaround equips you with tools to solve complex sales challenges, improve team alignment, and achieve unprecedented revenue growth. The book is structured around four critical phases-Envision, Diagnose, Design, and Implement-offering a comprehensive blueprint for transformation. Key themes include sales diagnostics, addressing sales dysfunction, strategic planning, capability building, and performance management.
Sales Turnaround provides a ground-breaking systems approach to revitalising sales performance, transforming even the most dysfunctional sales organisations into high-performance engines. Written by Mark C. Ward, Founder and CEO of Revenue Arc, this book delivers practical insights, case studies, and frameworks honed through decades of experience. Whether you're a CEO, sales leader, or advisor, Sales Turnaround equips you with tools to solve complex sales challenges, improve team alignment, and achieve unprecedented revenue growth. The book is structured around four critical phases-Envision, Diagnose, Design, and Implement-offering a comprehensive blueprint for transformation. Key themes include sales diagnostics, addressing sales dysfunction, strategic planning, capability building, and performance management.
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
