Sales Badassery: Kick Ass. Take Names. Crush the Competition. is a no-nonsense guide to transforming your entire attitude to sales, turning the old way of doing things on its head to shift all the power to you. The common myth of sales strategy tells you to approach a prospect from a position of deference-they hold the superior position, forcing you to supplicate, beg, make undue concessions, and be at their beck and call during and after the sale. This indispensable work shows you that leveling the playing field is not enough, you need to slant it in your direction. The innovative Sales Badassery philosophy enables you to turn yourself into an unstoppable sales powerhouse, taking no prisoners along the way.This invaluable book provides the tools and guidance for transforming ordinary salespeople into top-level businesspersons. Regardless of what you sell, the proven techniques of this essential resource will empower you to: transform yourself into a Sales Badass, respected by your customers and feared by your competitors; stop sucking up to your prospects and never accept the word "no"; adopt a zero-tolerance policy for disrespectful and unreasonable customers; and convert customers into colleagues to expand your contacts and increase referrals.