Root to End Bolder Blonde Purple Shampoo is a SLS/SLES-free shampoo designed specifically to balance out yellow to orange tones in hair to reveal improved tone. This hardworking violet shampoo, busts brass in natural or colored blonde hair while gently cleansing without drying. Hair looks brighter and shiny. Like all Root to End products, this Purple Shampoo includes our proprietary Amino Acid Strand Reviving Complex to help retain the moisture in hair while conditioning and nourishing all hair types.