What's the most valuable asset to your organization? It's the people, hands down, which is why it's so important to have a healthy culture. So what is culture? In simple terms, culture is the way people think, act, and interact. Culture is all about the people. Culture is influenced and shaped by the messages verbally and nonverbally they receive from their leader(s). This book is the third in the Papa's Legacy Leadership Parable series. Follow the journey of James (Jim) Thor, an up and coming CEO of a small but growing family-owned real estate and facilities management business and his interactions with his executive leadership coach Dr. Jonas Nolan. He has dreamed of the day when they would take a bigger stage and customer to be in the top tier of their industry, and that day had arrived! However, after the first few euphoric weeks of working with their new customer, the company began to experience a series of ongoing disappointments. Jim was feeling the enormous pressure of this mammoth change that in his mind was overwhelming. Someone had to be accountable for the mess, and Jim was the person at the top. He was now facing his deepest fear--failure. " How can leadership be this hard?" Leadership is influence and no matter if you are a CEO, a stay at home dad or mom, a trades person, a laborer, student, a parent, etc., we all have influence and influence creates and impacts culture. Join Jim in his conversations and encounters with Dr. Jonas Nolan as he shares the principles of building a healthy and winning culture through the lessons he learned from his Papa: " The Bamboo Story Principles".