ON UR CLLAR CLSC LPSTK ATTENTION. Benefits: vivid color. classically creamy. one stroke application. slim bullet for precise application. clean ingredients. vegan. sustainable packaging. Features: 2022 Allure Readers Choice Best New Brand. In an independent study of 32 consumers:. 100% said the product had an ultra-creamy, smooth glide application. 100% said the product delivered vivid color. 100% said the product felt lightweight. 97% said the product had a soft, creamy texture that did not pull or tug during application. 97% said the product had an instant, one-stroke application and rich color intensity. 97% said the product's texture and lines looked smooth on lips. 97% said the product hugged lips in velvety plushness for a comfortable, flexible wear. :