In his ground-breaking book, Mark Phillips shows how even the most mature organizations can fail to deliver successful projects - and worse, how this can lead to an organization's demise. With clear examples, Mark reveals the underlying principals at work and introduces a revolutionary new technique for harnessing the power of communication to ensure long term success. For organizations of all sizes, this book changes the way we think about management and leadership.Reinventing Communication is about creating the conditions for performance and attaining long term success. Whether a start-up, a global enterprise or a government agency, this book will show you how to deliver ambitious achievements by getting communication right. It is a book no manager, leader or innovator should be without.