Refined by Failure: Breaking Rules and Getting Burned. There is no question about it: failure hurts. But it is also an invitation to clarify our values, actions, and relationships. In both business and our personal lives, failure is an invitation for wisdom - but only if we choose to listen.C. Lloyd Brown, former CEO and founder of Smart Chemical Services and thirty-year veteran of the oil and gas industry, has been stung by failure countless times. In this book, you'll learn Lloyd's 10 Rules of Business and wisdom gleaned fromhigh-stakes failure in leadership, personal life, and faith. Learning from failure bids us closer to success. And if we use it to drive us forward, then failure itself is only temporary.