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Recent Developments in the Economics of Advertising
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Recent Developments in the Economics of Advertising in Chattanooga, TN
By Barnes & Noble
Current price: $470.00
Barnes and Noble
Recent Developments in the Economics of Advertising in Chattanooga, TN
By Barnes & Noble
Current price: $470.00
Loading Inventory...
Size: Hardcover
The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure. Scholars of marketing and economics will find here both a back-drop and recent advances.
The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure. Scholars of marketing and economics will find here both a back-drop and recent advances.
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