WHAT IT IS This purple shampoo gently cleanses while enhancing brisk tones and neutralizing brassy hues in blonde, highlighted, gray, and silver hair. Supplemented with professional-grade violet color payoff and açai extract, it brightens and revitalizes for your most radiant color yet. PRODUCT DETAILS • Professional-grade violet pigment neutralizes brassiness • Açai extract heightens refreshing tones and adds brilliance • Brightens blonde, highlighted, gray, and silver hair • Gently cleanses without stripping moisture • Lab-tested to reduce brassiness by 24%* ADDITIONAL INFORMATION *Proven outcomes in a third-party testing lab. HOW TO USE • Massage into wet hair, lather and rinse well. Follow with Verb® Purple Mask. Imported