WHAT IT IS Verb® Purple Mask is prepared with pro-grade violet tint and açai extract to brighten, hydrate and soften the hair while toning. Suited for reducing brassiness on highlighted, colored or innate blondes and grays. Minimizes brassiness by 14%* *proven outcomes in a third-party testing lab. HOW TO USE • Apply from mid-lengths to ends. • Leave in for 5–7 minutes. • Rinse thoroughly. Imported