Facts101 is your complete guide to Public Relations, The Profession and the Practice. In this book, you will learn topics such as A Theoretical Basis for Public Relations, Law and Ethics, Research: Understanding Public Opinion, and Strategic Planning for Public Relations Effectiveness plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.