V etoy knige predprinimatel iz Vladivostoka Dmitriy Lutchenko rasskazyvaet o tom, kak sozdavalas i razvivalas federalnaya franshiznaya set avtokafe Coffee Machine — ot odnogo pavilona na zapravke do kompanii s milliardnymi oborotami. Iz nee vy uznaete ob osobennostyah biznesa v sfere obschepita, oshibkah, kotoryh mozhno izbezhat na starte, i o prakticheski poleznyh momentah: vybore lokatsiy, kontrole kachestva i mnogom drugom. Avtor chestno i bez prikras govorit o sobstvennom opyte i sdelannyh na ego osnove vyvodah, a sotrudniki i partnery kompanii svoimi rasskazami dopolnyayut istoriyu interesnymi podrobnostyami. Izdanie adresovano nachinayuschim predprinimatelyam, a takzhe investoram i derzhatelyam kapitala, kotorye hotyat vlozhit dengi v biznes.
V etoy knige predprinimatel iz Vladivostoka Dmitriy Lutchenko rasskazyvaet o tom, kak sozdavalas i razvivalas federalnaya franshiznaya set avtokafe Coffee Machine — ot odnogo pavilona na zapravke do kompanii s milliardnymi oborotami. Iz nee vy uznaete ob osobennostyah biznesa v sfere obschepita, oshibkah, kotoryh mozhno izbezhat na starte, i o prakticheski poleznyh momentah: vybore lokatsiy, kontrole kachestva i mnogom drugom. Avtor chestno i bez prikras govorit o sobstvennom opyte i sdelannyh na ego osnove vyvodah, a sotrudniki i partnery kompanii svoimi rasskazami dopolnyayut istoriyu interesnymi podrobnostyami. Izdanie adresovano nachinayuschim predprinimatelyam, a takzhe investoram i derzhatelyam kapitala, kotorye hotyat vlozhit dengi v biznes.
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