Contents.1. An Introduction 2. Goals Of This Section 3. Pricing Strategies; Getting Started 3b. The Bigger Picture 3c. Pricing With Regard To Competition 3d. Rule 1: Premium Products Sell At Premium Prices 3e. Rule 2: Wowing Through Price Is A Bad Move 3f. Don’t Be Afraid 3g. Time Are Changing 3h. Increase Sales by Presenting Choices 3i. Rewards For Customers Equals More Cash For You 3j. Trials And Lead Generation 3k. Banning The Word Cheap 3l. Value Added 4. Summary5. Goals Of This Section 6. Adding Value Explained 6a. Cut Off Dates 6b. Limited Numbers Done Right 6c. Standard Testimonials 6d. Testimonials But Better 6e. The Ultimate Testimonial 6f. The Standard Bonus 6g. Bonuses But Smarter6h. Bonuses Done Right 6i. A Little Something Extra 7. Summary 8. Resources1. An Introduction. Let me ask you a question. The last time you launched your own product to sell online, or even offline, how did you come to a conclusion about what price you were going to be selling at? At a guess, I’d probably say you looked at the competition to see what they were charging. While this is a good start, it’s far from the whole picture, and you’re fumbling in the dark if you looking at competition is the only factor you’re taking into account. Did you know you can double your sales volume by doubling your price? I’ve done it myself, and I’ll show you how. Did you also know that 99% of the products I see being sold are too cheap. So much so, that they’re putting customers off instead of attracting them (which is no doubt what they think they’re doing). Let’s dispel some pricing myths and dig right down to the real facts to ensure you get the most cash in your pocket the next time you launch one of your products.