Explore the transformative insights of pricing with
Pricing Management and Practice
by Kent B. Monroe, a cornerstone in the
Legend in Marketing
series. This volume goes beyond theoretical frameworks to provide actionable strategies for pricing decisions that drive profitability and customer satisfaction. Monroe meticulously examines real-world pricing challenges, offering research-backed methods for setting, managing, and optimizing prices in competitive markets.
Key topics include pricing psychology, value perception, and the role of pricing in branding. The book also delves into innovative models and practical tools that empower businesses to adapt to dynamic market conditions. With a strong focus on integrating consumer behavior insights into pricing strategies, this book is an invaluable resource for marketing professionals, academics, and business leaders.
Whether you're a novice or a seasoned expert,
equips you with the knowledge to make informed pricing decisions, maximize revenue, and enhance customer trust. Experience the science and art of pricing with this must-have guide!