This WALL STREET JOURNAL BEST SELLER shares that 'You're either building the brand or killing the brand and nothing is neutral.' The brand, as a tangible expression of a top performing culture, comes to life when its elements - including the mission - are taken off the wall and put into daily action at all levels and through all individuals in the organization. This occurs, and is measured through, what David calls "ABI" - the Audit of Brand Integrity - are we living our brand? In this book, Preventing BrandSlaughter, David Corbin outlines, in the form of a parable - the story of Reliant Hospital - how essential brand is to the foundational responsibility of any organization - attracting, engaging and keeping top performers.COMMENTS: "David Corbin's model of Preventing BrandSlaughter was foremost in our culture of building and preserving the Pictionary brand. Read this book now." Rob Angel, Founder/Inventor Pictionary"David Corbin's books and speeches are loaded with brilliant, instantly useable ideas on how to deliver extraordinary service to everyone, every time." Mark Victor Hansen, co-creator #1 New York Times best selling series Chicken Soup for the Soul"We all know that having a brand is critical. What Preventing BrandSlaughter teaches is even more critical because it shows everyone how to 'live' the brand all the time. All of our service and business associations would do well to adopt this philosophy now!" Frank Shankwitz, creator and co- founder Make-A-Wish Foundation"This story and the lessons contained are essential for anyone or any company who wants to be a Champion in their field. I learned on the long path to the Olympics that integrity is the true breakfast of champions. And Preventing BrandSlaughter teaches how to maintain and support brand integrity with every employee, every day. I give this book a gold medal." Ruben Gonzalez, Four time Olympian in Luge, bestselling Author, award-winning Speaker"I love reading a good story as much as working on one. Preventing BrandSlaughter is a wonderful story in which we learn that we're either supporting our brand with our behaviors or we're destroying it. And what I love most about it is that it gives us a specific strategy to keep ourselves and our teammates on track to living the brand in integrity and avoid committing BrandSlaughter. Now THAT fosters a true brandcentric culture." John Christensen Creator of The Fish! Philosophy and Co-author of the international best-selling book Fish"Your ability to deliver excellent customer service will determine your success or failure. David Corbin will show you how." Brian Tracy, author, Eat That Frog