From developing effective messages to working with the news media, from writing speeches to tweeting, from crisis communication to the ethics of political communication, and everything in between, Political Communication in Action takes the reader step-by-step through the process. This approachable new text: covers both theory and real-world practice, uses examples and case studies to illustrate key concepts, shows what aspects of the process look like when done well, and when done poorly, addresses public affairs and advocacy communication, as well as political campaigns, and explores changes emerging from the 2016 elections. Uniquely, it provides a tour of the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations.