Express your commitment to help end alzheimer's disease with this awareness charm from personaâ®. Expertly crafted in sterling silver, this charm features waves of white, lavender and deep purple enamel and a swoosh of shimmering purple crystals. A meaningful look to your bracelet, this charm is finished with a polished shine. Persona will donate 10% of the retail price from each alzheimer awareness charm purchased to the alzheimer associationâ®, the leading voluntary health organization in alzheimer's care, support and research.