Eta kniga po suti — vovse ne kniga, a skoree dolzhnostnaya instrukciya, kotoraya prizvana reglamentirovat' professional'nuyu zhizn' SMM-menedzhera dazhe za predelami trudodnya. V ney bukval'no pochasovoe raspisanie zadach na nedelyu (vopros «CHto?») smenyaetsya polnocennym «Kak?» i lish' v neobhodimyh sluchayah «Zachem?». - Na predpriyatii eto pozvolyaet rukovoditelyu prosto vruchit' sotrudniku knigu i vremya ot vremeni, po ney zhe, ego kontrolirovat'. - A tem, kto sam sebe SMMshchik, — raz i navsegda snyat' vopros o sistemnom podhode k svoey deyatel'nosti. Krome togo, kniga vyhodit daleko za ramki spravochnika po SMM, tak kak predlagaet nekotorye skhemy raboty v offline, vstroennuyu sistemu publichnoy otvetstvennosti sotrudnika i dazhe paket dokumentacii, posvyashchennoy planirovaniyu, otchetnosti i samomotivacii... Kniga prednaznachena dlya ispolniteley sfery SMM (menedzherov, specialistov, frilanserov, samonanyatyh predprinimateley), rukovoditeley sfery SMM (direktorov, sobstvennikov, nachal'nikov otdelov) — vsekh tekh, kto tak ili inache vedet ili sobiraetsya vesti biznes v social'nyh setyah i seti Internet.
Eta kniga po suti — vovse ne kniga, a skoree dolzhnostnaya instrukciya, kotoraya prizvana reglamentirovat' professional'nuyu zhizn' SMM-menedzhera dazhe za predelami trudodnya. V ney bukval'no pochasovoe raspisanie zadach na nedelyu (vopros «CHto?») smenyaetsya polnocennym «Kak?» i lish' v neobhodimyh sluchayah «Zachem?». - Na predpriyatii eto pozvolyaet rukovoditelyu prosto vruchit' sotrudniku knigu i vremya ot vremeni, po ney zhe, ego kontrolirovat'. - A tem, kto sam sebe SMMshchik, — raz i navsegda snyat' vopros o sistemnom podhode k svoey deyatel'nosti. Krome togo, kniga vyhodit daleko za ramki spravochnika po SMM, tak kak predlagaet nekotorye skhemy raboty v offline, vstroennuyu sistemu publichnoy otvetstvennosti sotrudnika i dazhe paket dokumentacii, posvyashchennoy planirovaniyu, otchetnosti i samomotivacii... Kniga prednaznachena dlya ispolniteley sfery SMM (menedzherov, specialistov, frilanserov, samonanyatyh predprinimateley), rukovoditeley sfery SMM (direktorov, sobstvennikov, nachal'nikov otdelov) — vsekh tekh, kto tak ili inache vedet ili sobiraetsya vesti biznes v social'nyh setyah i seti Internet.
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