Regulyarnye kolebaniya sprosa, nazyvaemye sezonnost'yu, sluchayutsya v lyubom vide biznesa. Eta kniga – istochnik idey, kotorye budut zarabatyvat' den'gi dlya vashey kompanii v period tradicionnogo spada prodazh. V osnovu izdaniya polozheny primery biznesa kak iz oblasti V2V, tak i iz oblasti V2S, sezonnye spady kotoryh mogut ne sovpadat'. Avtorskie priemy bor'by so spadom podrobno proillyustrirovany i opisany dlya kazhdoy sfery biznesa. Kniga podoydet rukovoditelyam i sobstvennikam biznesa, a takzhe tem, kto tol'ko sobiraetsya otkryt' sobstvennoe delo; rukovoditelyam i menedzheram otdelov prodazh, marketinga, reklamy i PR.
Regulyarnye kolebaniya sprosa, nazyvaemye sezonnost'yu, sluchayutsya v lyubom vide biznesa. Eta kniga – istochnik idey, kotorye budut zarabatyvat' den'gi dlya vashey kompanii v period tradicionnogo spada prodazh. V osnovu izdaniya polozheny primery biznesa kak iz oblasti V2V, tak i iz oblasti V2S, sezonnye spady kotoryh mogut ne sovpadat'. Avtorskie priemy bor'by so spadom podrobno proillyustrirovany i opisany dlya kazhdoy sfery biznesa. Kniga podoydet rukovoditelyam i sobstvennikam biznesa, a takzhe tem, kto tol'ko sobiraetsya otkryt' sobstvennoe delo; rukovoditelyam i menedzheram otdelov prodazh, marketinga, reklamy i PR.
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