Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work.
­Written by successful product manager Marc Abraham,
My Product Management Toolkit
is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages:
Strategies for determining what customers want-even when they don't know themselves
Clear suggestions for developing both physical and digital products
Effective methods to constantly iterate a product or feature
Containing wisdom from Abraham's popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable.