What it is: A lip plumping gloss that delivers immediate satisfaction and long-lasting results with scientifically-proven, advanced lip-volumizing technologies. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. Highlighted Ingredients: Lab-tested Blend (Atelocollagen, Marine Filling Spheres, Avocado, Jojoba Oils, Vitamin E): Provides long-lasting lip plumping effects. What Else You Need to Know: This glossy formula, available in flattering shades, naturally and dramatically hydrates, nourishes, and visibly increases lip volume. Lips appear full and pouty from your very first application and plumper over time. Clinical Results: In a consumer study:- 93% said lips look fuller- 97% said they observed immediate results- 97% said lips feel moisturized