What it is: An award-winning mascara that visibly lengthens and lifts with 12-hour wear. It’s safe for sensitive eyes and resists clumping, flaking, and smudging. Formulation Type: Lengthening Benefits: Long-wearing Highlighted Ingredients:  - Arginine and Biotin: Lash-care ingredients that support and reinforce lashes.- Organic Shea Butter: Conditions lashes and adds a soft, flexible feel.- Ethically Sourced Beeswax: Separates and defines lashes without clumping. Ingredient Callouts: Free of parabens, phthalates, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free. What Else You Need to Know: Swipe on buildable length, lift, and definition with this mascara and the unique dual-sided wand that works like a brush and lash comb in one. With every swipe, powerful lash-care ingredients nourish and condition like a lash serum. It removes easily with warm water—no scrubbing or tugging needed. This product is an Allure Best of Beauty award winner. Clinical Results: In a consumer-perception study of 42 people immediately after use:- 97% said it doesn’t smudge, flake, or crumble In a consumer perception study of 42 people after 2 weeks:- 100% said it lifts, separates, and defines lashes- 95% said lashes look longer In a consumer-perception study of 32 people after 2 weeks:- 91% said it nourishes and fortifies lashes