"
Engrossing, exciting
[...] This book compels us to rethink our approaches to economics ..."
—
Literary Review of Canada
"Thought-provoking and creative" — Julie Nelson, author of
Beyond Economic Man: Feminist Theory and Economics
Meme Wars
is a Molotov cocktail tossed into the boardroom. "—
Calgary Herald
From the editor and magazine that started and named the Occupy Wall Street movement,
Meme Wars: The Creative Destruction of Neoclassical Economics
is an articulation of what could be the next steps in rethinking and remaking our world that challenges and debunks many of the assumptions of neoclassical economics and brings to light a more ecological model.
aims to accelerate the shift into this new paradigm that takes into account psychonomics, bionomics, and other aspects of our physical and mental environment that are often left out in discussions of economics.
Like
Adbusters
, the book will be image heavy and full-color throughout. Lasn calls it "a textbook for the future" that provides the building blocks, in texts and visuals, for a new way of looking at and changing our world. Through an examination of alternative economies, Lasn hopes to spur students to become "barefoot economists" and to see that a humanization of economics is possible.
will include contributions from Nobel Prize winner Joseph Stiglitz, Paul Samuelson, George Akerlof, Lourdes Benería, Julie Matthaei, Manfred Max-Neef, David Orrell, Paul Gilding, Mathis Wackernagel and the father of ecological economics Herman Daly, among others.
Based on ideas that were presented in a special issue of
entitled "Thought Control in Economics: Beyond the Growth Paradigm / An Activist Toolkit,"
will help move forward the Occupy Wall Street movement.