The most important factor in maximizing recurring cash flow is effective decision-making. Every day, you and your team will be making hundreds of decisions covering every aspect of your business, decisions which could make or break your success. In a perfect world, every decision is based on business planning and data analytics, with much less focus on past experiences, common sense, guessing, and certainly not in a panic or crisis event. This is not a perfect world. For this reason, this book is specifically designed to help you make the most effective decisions for your company. Every business is different, every management team and staff have different skills, knowledge, objectives and backgrounds, federal, state, and local laws, taxes, and regulations differ substantially, and competition changes. Only you and your team can make the most effective decisions for your business. My key reason for writing this book is to provide you - the reader- and your team to develop the mindset to understand every need of your company, and make the most effective daily and ongoing decisions, which may impact your own company. How will your management team analyze every possible issue and develop possible solutions? These and other issues are discussed in each chapter in this book. I've also included specific stories of events which illustrate the impact of well-done or poor decision-making. Follow the processes described in this book and you will be positioned to reach your maximum level of success. Always remember that no decision is final - there factors may require you to revise decisions as circumstances dictate.