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Marketing (RLE Marketing): The Management Way
Barnes and Noble
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Marketing (RLE Marketing): The Management Way in Chattanooga, TN
Current price: $61.99

Barnes and Noble
Marketing (RLE Marketing): The Management Way in Chattanooga, TN
Current price: $61.99
Loading Inventory...
Size: Paperback
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

















