Managing Religious Tourism
provides a global view of tools and resources used in demand and supply management in the context of pilgrimage and religious tourism.
With a focus on toolkits and best-practices, the book reinforces the quality of service provision and offers reflection on consumers’ perspectives and intentions to purchase from a variety of destinations. This focus is complemented by the understanding of management responses to consumer behavior and mobility, accessibility, individualism and tourism for both sacred and secular purpose. A further focus looks at ways in which networks, partnerships and the conceptual stakeholder approach can be employed by religious tourism suppliers working with destination management organizations.
Key Features:
• Global perspectives on tools and management approaches and techniques
• Focus on sustainability in connecting sacred and secular consumers
• Aids learning and the development of an important tourism sector