“Every marketing executive who invests in events as part of theirmarketing mix should do themselves a favor and read this book.”—Joe Pulizzi, Founder of the Content Marketing Institute,and Host of Content Marketing WorldScott Ingram of Certain has brought together some of the top ideas,and best practices from a team of modern marketing experts.Learn how to create an integrated event marketing strategy wherethe results look like 1+1+1=10ALLISON SAGET, AUTHOR OF THE EVENT MARKETING HANDBOOKGet beyond event logistics and get revenue resultsMATT HEINZ, HEINZ MARKETINGConnect your content marketing and event marketing strategiesTHOM SINGER, THE CONFERENCE CATALYSTSet the tone for connectingMARK ORGAN, INFLUITIVEMobilize your advocatesTIM HAYDEN, TTH STRATEGYLeverage events as “mobile moments”FRANNIE DANZINGER, BIZOGet more value from sponsors, and win when you’re the sponsorSHAWN LACAGNINA, SKYLINEMaximize your trade show investmentsANITA COVELLI (WEHNERT), READYTALKIncorporate webinars into your event marketing mixBRIAN KARDON, LATTICE ENGINESImprove event results with predictive marketingDEBBIE QAQISH, THE PEDOWITZ GROUPUnderstand your event marketing maturityand how to get to the next level