What It Is: A hazy matte lipstick for soft-focus, blurred color and 10-hour weightless longwear that hydrates lips instantly, all day and overtime. What It Does: Introduce your lips to the iconic MAC formula that transformed a multi-step blurring technique into a single, powder-soft swipe. Formulated with four soft-focus powders, this hazy matte Lipstick provides the perfect blur of weightless matte color with sheer-to-medium buildable coverage and 10-hour moisturizing longwear. Designed for instant, all-day and overtime hydration, this comfortable, good-for-lips formula boosts moisture by +54% instantly*, while salicornia herbacea extract, derived from the salicornia succulent, improves lip moisture after one week**. Plus, it blurs and moisturizes for smooth lips with a softer look. Blot and blend into the center of lips for a just-bitten ombré effect or glide across lips for a bolder look with a gorgeous gradient around the edges. Features and Benefits: 10-hour color-true longwear Increases hydration by +54% instantly* Hydrates lips all day, 10 hours* Improves moisture at one week with salicornia herbacea extract** Blurs and moisturizes for smooth lips Sheer-to-medium buildable coverage Comfortable, lightweight formula Lips feel soft Non-smudging, non-flaking and non-bleeding, 10 hours How to Use: Apply Lipstick directly to lips Reapply throughout the day as needed Pro tip: Apply to the center of lips and blend out using a 318S Brush for a just-bitten ombré effect *Clinical testing on 33 panelists after one use. **Clinical testing on 33 panelists after using the product for one week.