Barnes & Noble Lovushki razuma i Lovcy dush. Ubezhdeniya, menyayushchie nashu zhizn' ili CHto zastavlyaet nas kupit' dyrku ot bublika at Hamilton Place in Chattanooga, TN
Kak my popadaemsya na ch'yu-to udochku? Pochemu nachinaem plyasat' pod chuzhuyu dudochku? CHto zastavlyaet nas verit' prodavcam vozduha? Ob etom kniga, kotoruyu Vy derzhite v rukah. V otlichie ot drugih knig na temu kognitivnyh iskazhenij v dannoj rabote pokazyvaetsya, kak imenno kognitivnye iskazheniya delayut nas uyazvimymi dlya sharlatanov. Na nas s Vami vedetsya nastoyashchaya ohota, i kazhduyu minutu na nas rasstavlyayut silki i lovushki, chtoby vzyat' s nas den'gi. Ohotniki na nas nazyvayut svoi lovushki reklamoj, marketingom, svyazyami s obshchestvennost'yu, tekhnologiej prodazh. Nauchites' videt' lovushki, ne popadat' v nih i sberezhete svoj koshelek i dazhe svoyu dushu.
Kak my popadaemsya na ch'yu-to udochku? Pochemu nachinaem plyasat' pod chuzhuyu dudochku? CHto zastavlyaet nas verit' prodavcam vozduha? Ob etom kniga, kotoruyu Vy derzhite v rukah. V otlichie ot drugih knig na temu kognitivnyh iskazhenij v dannoj rabote pokazyvaetsya, kak imenno kognitivnye iskazheniya delayut nas uyazvimymi dlya sharlatanov. Na nas s Vami vedetsya nastoyashchaya ohota, i kazhduyu minutu na nas rasstavlyayut silki i lovushki, chtoby vzyat' s nas den'gi. Ohotniki na nas nazyvayut svoi lovushki reklamoj, marketingom, svyazyami s obshchestvennost'yu, tekhnologiej prodazh. Nauchites' videt' lovushki, ne popadat' v nih i sberezhete svoj koshelek i dazhe svoyu dushu.
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