In western countries, dieting is a fad and is now becoming a daily routine for everyone. What is in dieting that everyone is falling for? Most people are more conscious of losing weight nowadays. In the study done by Mintel, one in four adults are said to be active in practicing diet and in losing weight in the United Kingdom alone. Mintel is a London based research firm which started the study of diet trends in United Kingdom. The study reveals that about 13 million people in the United Kingdom are trying on different popular diets. These findings are enough to say that dieting or losing weight is now one of the most important activities people in this country are busy about. There must be something in dieting that attracts million of followers in this generation.