Say goodbye to unwanted brassiness with L’Oréal Elvive Color Vibrancy Purple Shampoo. Specially formulated for highlighted brunette, blonde, and gray hair, this purple shampoo is your go-to solution for keeping your hair color looking fresh, vibrant, and as stunning as the day you walked out of the salon. This 6.7 fl oz (200ml) bottle of shampoo is enriched with purple pigments that work to neutralize stubborn yellow and orange tones that can dull your hair color over time. The unique color-correcting formula gently cleanses, while the violet dyes restore a cooler, brighter look to your locks. L’Oréal Elvive's Color Vibrancy line is designed to provide high-quality, salon-grade hair care at an affordable price. The Purple Shampoo not only revitalizes your color but also nourishes your hair. Infused with ingredients that help to fortify each strand, this shampoo ensures that your hair remains strong, soft, and manageable. Easy to use, simply apply the shampoo to wet hair, lather, and then rinse thoroughly. For best results, follow with L’Oréal Elvive Color Vibrancy Purple Conditioner to achieve maximum anti-brassiness and hydrating benefits. Embrace the confidence of beautiful, brass-free hair with L’Oréal Elvive Color Vibrancy Purple Shampoo. Get ready to turn heads with your radiant, salon-worthy hair color that lasts!