What It Is: This inflatable lip velvet blurs lips in 1 swipe! This cushiony matte formula leaves lips feeling moisturized and delivers buildable blurred color. What It Does: Not like your traditional liquid lipstick, this caring formula smooths lips for a resurfacing effect that blurs lip lines for up to 12 hours*. It provides a lightweight feel and 3D cushion filler effect for fuller-looking lips. The unique lip-cuddling applicator is designed to hug your lips for easy application and a soft feel. *In a consumer test Benefits: Blurs lips in 1 swipe Blurs lip lines for up to 12H* Smooths lips for a resurfacing effect 91% agreed lips appear full*  90% agreed cushiony moisturized feel*  95% agreed feels lightweight*  92% agreed lips feel cared for* 92% agreed lips feel soft*  *In a consumer test How To Use: Define: For a perfectly sharp outline, begin by framing the lips with Lip Idole Lip Shaper Blur: Apply Lip Idole Cuddle Blur™ directly over the lips for an instant, blurred velvet finish Build: Layer as desired to achieve your perfect level of coverage and color intensity Skin Type: All Coverage: Buildable  Finish: Matte