What it Is An extreme long-wear, crease-resistant concealer with the same hydrating, lightweight full coverage as kvd beauty’s iconic good apple foundation. What else you need to know Get skin like a juicy apple: smooth on the outside, hydrated on the inside. Ultra-concentrated interlace pigments seamlessly stretch over skin for undetectable full coverage—blemishes and dark circles don’t stand a chance. The applicator mimics your fingertip for precision and a soft-touch feel. Research results (optional) In a consumer study on 33 volunteers: 97% of users agree this product delivers buildable and comfortable full coverage. 97% of users agree this product has a natural, skin-like finish. 97% of users agree this product is not cakey and feels amazing on the skin. How to Use Find your shade Choose your shade based on the coverage you want: - Hide blemishes: Use the shade that’s closest to your skin tone. - Wake up + highlight: Choose a shade that’s 1-2 shades lighter than your skin tone. - Cancel purple/blue: Pick a shade with a yellow or golden undertone to balance. - Brighten discoloration: Grab a shade with a peach or copper undertone to color correct. Conceal - Use the applicator to smoothly apply concealer under your eyes, or anywhere you want more coverage. - Blend it out with a damp beauty sponge or small brush, or tap it into skin with your fingers. Pro tip: When spot concealing, let good apple concealer sit on skin for 30 seconds before blending it out for boosted coverage. Highlight - Use a shade lighter than your skin tone to accent the high-points of your face. Think: under eyes blended out to your cheekbones, down the bridge of your nose, in the center of your forehead and your chin. Ingredients: Light 105, Light 107, Light 109, Light 114, Light 122, Medium 126, Medium 129, Medium 131, Medium 146, Medium 152, Tan 158: Aqua/Water/Eau, Dimethicone, Caprylyl Methicone, Trimethylsiloxysilicate, Alcohol Denat., Caprylic/Capric Triglyceride, Isododecane, PEG-12 Dimethicone/PPG-20 Crosspolymer, Sorbitan Isostearate, Phenyl Trimethicone, Butylene Glycol, Sodium Potassium Aluminum Silicate, BIS-Hydroxyethoxypropyl Dimethicone/IPDI Copolymer Ethylcarbamate, Caprylyl Dimethicone Ethoxy Glucoside, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, DI-C12-13 Alkyl Tartrate, Triethoxycaprylylsilane, Phenoxyethanol, Sodium Chloride, Alcohol, Potassium Sorbate, Sodium Dehydroacetate, Silica, Alumina, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyphenylsilsesquioxane, Glycerin, Tocopheryl Acetate, Tocopherol, Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891) Tan 162 Aqua/Water/Eau, Dimethicone, Caprylyl Methicone, Trimethylsiloxysilicate, Alcohol Denat., Caprylic/Capric Triglyceride, Isododecane, PEG-12 Dimethicone/PPG-20 Crosspolymer, Sorbitan Isostearate, Phenyl Trimethicone, Butylene Glycol, Sodium Potassium Aluminum Silicate, BIS-Hydroxyethoxypropyl Dimethicone/IPDI Copolymer Ethylcarbamate, Caprylyl Dimethicone Ethoxy Glucoside, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, DI-C12-13 Alkyl Tartrate, Triethoxycaprylylsilane, Phenoxyethanol, Sodium Chloride, Alcohol, Potassium Sorbate, Sodium Dehydroacetate, Silica, Alumina, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyphenylsilsesquioxane, Tocopheryl Acetate, Glycerin, Tocopherol, Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891) Tan 169, Tan 173 Aqua/Water/Eau, Dimethicone, Caprylyl Methicone, Trimethylsiloxysilicate, Alcohol Denat., Caprylic/Capric Triglyceride, Isododecane, PEG-12 Dimethicone/PPG-20 Crosspolymer, Sorbitan Isostearate, Phenyl Trimethicone, Butylene Glycol, Sodium Potassium Aluminum Silicate, BIS-Hydroxyethoxypropyl Dimethicone/IPDI Copolymer Ethylcarbamate, Caprylyl Dimethicone Ethoxy Glucoside, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, DI-C12-13 Alkyl Tartrate, Triethoxycaprylylsilane, Phenoxyethanol, Sodium Chloride, Alcohol, Potassium Sorbate, Sodium Dehydroacetate, Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyphenylsilsesquioxane, Alumina, Tocopheryl Acetate, Glycerin, Tocopherol, Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891) Tan 177: Aqua/Water/Eau, Dimethicone, Caprylyl Methicone, Trimethylsiloxysilicate, Alcohol Denat., Caprylic/Capric Triglyceride, Isododecane, PEG-12 Dimethicone/PPG-20 Crosspolymer, Sorbitan Isostearate, Phenyl Trimethicone, Butylene Glycol, Sodium Potassium Aluminum Silicate, BIS-Hydroxyethoxypropyl Dimethicone/IPDI Copolymer Ethylcarbamate, Caprylyl Dimethicone Ethoxy Glucoside, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, DI-C12-13 Alkyl Tartrate, Triethoxycaprylylsilane, Phenoxyethanol, Sodium Chloride, Alcohol, Potassium Sorbate, Sodium Dehydroacetate, Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyphenylsilsesquioxane, Tocopheryl Acetate, Alumina, Glycerin, Tocopherol, Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891) Deep 179 Aqua/Water/Eau, Dimethicone, Caprylyl Methicone, Trimethylsiloxysilicate, Caprylic/Capric Triglyceride, Phenyl Trimethicone, Alcohol Denat., PEG-12 Dimethicone/PPG-20 Crosspolymer, Isododecane, Sorbitan Isostearate, Butylene Glycol, BIS-Hydroxyethoxypropyl Dimethicone/IPDI Copolymer Ethylcarbamate, Caprylyl Dimethicone Ethoxy Glucoside, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, DI-C12-13 Alkyl Tartrate, Triethoxycaprylylsilane, Phenoxyethanol, Sodium Chloride, Alcohol, Potassium Sorbate, Sodium Dehydroacetate, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyphenylsilsesquioxane, Sodium Potassium Aluminum Silicate, Tocopheryl Acetate, Alumina, Silica, Glycerin, Tocopherol, Bismuth Oxychloride (CI 77163), Black 2 (CI 77266) (Nano), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891) Deep 183: Aqua/Water/Eau, Dimethicone, Caprylyl Methicone, Trimethylsiloxysilicate, Caprylic/Capric Triglyceride, Phenyl Trimethicone, Alcohol Denat., PEG-12 Dimethicone/PPG-20 Crosspolymer, Isododecane, Sorbitan Isostearate, Butylene Glycol, BIS-Hydroxyethoxypropyl Dimethicone/IPDI Copolymer Ethylcarbamate, Caprylyl Dimethicone Ethoxy Glucoside, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, DI-C12-13 Alkyl Tartrate, Triethoxycaprylylsilane, Phenoxyethanol, Sodium Chloride, Alcohol, Potassium Sorbate, Sodium Dehydroacetate, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyphenylsilsesquioxane, Sodium Potassium Aluminum Silicate, Tocopheryl Acetate, Silica, Alumina, Glycerin, Tocopherol, Bismuth Oxychloride (CI 77163), Black 2 (CI 77266) (Nano), Iron Oxides (CI 77491, CI 77492, Ci 77499), Titanium Dioxide (CI 77891) Deep 181, Deep 185, Deep 187: Aqua/Water/Eau, Dimethicone, Caprylyl Methicone, Trimethylsiloxysilicate, Caprylic/Capric Triglyceride, Phenyl Trimethicone, Alcohol Denat., PEG-12 Dimethicone/PPG-20 Crosspolymer, Isododecane, Sorbitan Isostearate, Butylene Glycol, BIS-Hydroxyethoxypropyl Dimethicone/IPDI Copolymer Ethylcarbamate, Caprylyl Dimethicone Ethoxy Glucoside, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, DI-C12-13 Alkyl Tartrate, Triethoxycaprylylsilane, Phenoxyethanol, Sodium Chloride, Alcohol, Potassium Sorbate, Sodium Dehydroacetate, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyphenylsilsesquioxane, Sodium Potassium Aluminum Silicate, Tocopheryl Acetate, Silica, Tocopherol, Alumina, Glycerin, Bismuth Oxychloride (CI 77163), Black 2 (CI 77266) (Nano), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)