Evgenij Zapotylok -- osnovatel' i direktor reklamnogo agentstva Formula Reklamy", spiker Territorii Smyslov. Kak ponyat', chto hochet videt' vash klient i - glavnoe - kak emu eto dat'. Kakovy glavnye principy i instrumenty rabotayushchego reklamnogo kontenta, kak najti svoyu celevuyu auditoriyu i udarit' reklamoj tochno po nej. Vse o psihologii reklamy: glavnye principy i instrumenty, vliyanie i emocii, kotorye ona vyzyvaet. Dlya nachinayushchih i opytnyh specialistov, studentov i ne tol'ko.
Evgenij Zapotylok -- osnovatel' i direktor reklamnogo agentstva Formula Reklamy", spiker Territorii Smyslov. Kak ponyat', chto hochet videt' vash klient i - glavnoe - kak emu eto dat'. Kakovy glavnye principy i instrumenty rabotayushchego reklamnogo kontenta, kak najti svoyu celevuyu auditoriyu i udarit' reklamoj tochno po nej. Vse o psihologii reklamy: glavnye principy i instrumenty, vliyanie i emocii, kotorye ona vyzyvaet. Dlya nachinayushchih i opytnyh specialistov, studentov i ne tol'ko.
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