U bol'shinstva rukovoditelej otsutstvuet predstavlenie o biznes-instrumentah i sistemah, za schet kotoryh sozdaetsya dopolnitel'naya cennost' dlya klientov, uvelichivaetsya kachestvo obsluzhivaniya, rastut prodazhi, povyshaetsya ispolnitel'skaya disciplina. Osnovnaya zadacha ehtoj knigi — sformirovat' ponimanie ehtih sistem i biznes-instrumentov. V ehtoj knige rasskazyvaetsya o tom, za schet kakih instrumentov dostigaetsya rost prodazh i kak ne dopustit' fatal'nyh oshibok pri vnedrenii CRM-sistemy. Kak ne rastyanut' sroki vnedreniya na gody i byudzhet — na milliony rublej? Kak vybrat' luchshee programmnoe reshenie pod zadachi vashego biznesa? Avtor podrobno opisyvaet poshagovyj plan avtomatizacii i standartizacii upravleniya otnosheniyami s klientami.
U bol'shinstva rukovoditelej otsutstvuet predstavlenie o biznes-instrumentah i sistemah, za schet kotoryh sozdaetsya dopolnitel'naya cennost' dlya klientov, uvelichivaetsya kachestvo obsluzhivaniya, rastut prodazhi, povyshaetsya ispolnitel'skaya disciplina. Osnovnaya zadacha ehtoj knigi — sformirovat' ponimanie ehtih sistem i biznes-instrumentov. V ehtoj knige rasskazyvaetsya o tom, za schet kakih instrumentov dostigaetsya rost prodazh i kak ne dopustit' fatal'nyh oshibok pri vnedrenii CRM-sistemy. Kak ne rastyanut' sroki vnedreniya na gody i byudzhet — na milliony rublej? Kak vybrat' luchshee programmnoe reshenie pod zadachi vashego biznesa? Avtor podrobno opisyvaet poshagovyj plan avtomatizacii i standartizacii upravleniya otnosheniyami s klientami.
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