Barnes & Noble International Joint Ventures: An Interplay of Cooperative and Noncooperative Games Under Incomplete Information at Hamilton Place in Chattanooga, TN
International Joint Ventures (IJVs) combine the resources of local and foreign firms to create independent business entities, however, their failure rate is high. This analysis of the IJV life cycle considers the problems of multi-person decision-making. A typology of strategic and functional configurations, and solution concepts, are developed.
International Joint Ventures (IJVs) combine the resources of local and foreign firms to create independent business entities, however, their failure rate is high. This analysis of the IJV life cycle considers the problems of multi-person decision-making. A typology of strategic and functional configurations, and solution concepts, are developed.
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