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Innovation Management and New Product Development for Engineers, Volume II: Supplement

Innovation Management and New Product Development for Engineers, Volume II: Supplement in Chattanooga, TN

By Barnes & Noble

Current price: $49.95
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Innovation Management and New Product Development for Engineers, Volume II: Supplement

Barnes and Noble

Innovation Management and New Product Development for Engineers, Volume II: Supplement in Chattanooga, TN

By Barnes & Noble

Current price: $49.95
Loading Inventory...

Size: Paperback

Whereas innovation has become part of daily language, in practice, realizing new product and new service development is a complex and daunting task for engineers, design engineering managers, managers, and those involved in other functions in organizations. Most books on innovation management approach this topic from a managerial or economic perspective; this text takes the actual design and engineering processes as starting point. To this purpose, it relates product design and engineering processes and their management to sources of innovation, collaboration with suppliers, and knowledge providers (for example, inventors and universities), and users.The managerial aspects get ample attention as well as the socioeconomic aspects in the context of product design and engineering. For this wide range of topics, the book provides both theoretical underpinning and practical guidance. Readers and students will benefit from this book by not only understanding the key mechanisms for innovation but also by the practical guidance it offers. The author uses diagrams, models, methods, and steps to guide readers to a better understanding of innovation projects. This practical approach and the link to theory make the book valuable to practitioners as well as engineering students.
Whereas innovation has become part of daily language, in practice, realizing new product and new service development is a complex and daunting task for engineers, design engineering managers, managers, and those involved in other functions in organizations. Most books on innovation management approach this topic from a managerial or economic perspective; this text takes the actual design and engineering processes as starting point. To this purpose, it relates product design and engineering processes and their management to sources of innovation, collaboration with suppliers, and knowledge providers (for example, inventors and universities), and users.The managerial aspects get ample attention as well as the socioeconomic aspects in the context of product design and engineering. For this wide range of topics, the book provides both theoretical underpinning and practical guidance. Readers and students will benefit from this book by not only understanding the key mechanisms for innovation but also by the practical guidance it offers. The author uses diagrams, models, methods, and steps to guide readers to a better understanding of innovation projects. This practical approach and the link to theory make the book valuable to practitioners as well as engineering students.

More About Barnes and Noble at Hamilton Place

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

2100 Hamilton Pl Blvd, Chattanooga, TN 37421, United States

Find Barnes and Noble at Hamilton Place in Chattanooga, TN

Visit Barnes and Noble at Hamilton Place in Chattanooga, TN
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