- Professional, long-life motor delivers powerful airflow for up to 50% faster drying time and 3x longer dryer life* - Ionic technology for smooth, shiny-looking hair and up to 75% less frizz** - Ceramic technology produces uniform, infrared heat for fast drying and less damage - True cold shot button locks in curls, waves and style - 3 heats/2 speeds provide custom settings for different hair types - Removable filter prevents lint buildup, extending motor life - Concentrator for smooth, sleek style - Diffuser creates voluminous curls and waves Imported