An examination of the differences between collectivists (those who view themselves primarily as part of a whole, and who are motivated by the norms and duties imposed by the collective entity) and individualists (those who are motivated by their own preferences and needs).
An examination of the differences between collectivists (those who view themselves primarily as part of a whole, and who are motivated by the norms and duties imposed by the collective entity) and individualists (those who are motivated by their own preferences and needs).
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