The Definition of Brilliant Color The Hisense UR8 Series brings next-generation RGB MiniLED to more homes, delivering impressive color, clarity, and performance for everyday viewing. Powered by Chromagic Technology, it uses pure red, green, and blue light instead of a filtered backlight for more natural, lifelike color. With True 100% BT.2020 coverage and Pantone Validated accuracy, you’ll see richer detail and more realistic tones. Designed for real-world use, RGB MiniLED reduces blue light exposure by up to 50% while improving energy efficiency. The Hi-View AI Engine RGB automatically optimizes color and brightness for a consistently clear picture. An Ultra-Low Reflection Obsidian Panel maintains deep contrast in any lighting, while a Native 180Hz Refresh Rate keeps motion smooth. A 2.1.2 Multi-Channel Surround Sound system tuned by Devialet delivers immersive audio—bringing the full RGB MiniLED experience to everyday entertainment.> Natural and Real Color UR8's RGB MiniLED powered by Chromagic display technology builds color differently—using red, green and blue light individually to deliver natural and real color that looks closer to life. Sunsets look warm, skin tones look natural rather than processed, and viewing feels easier on your eyes. With True 100% BT.2020 color, colors stay consistent and true to the original content. Hisense's Most Powerful AI Processor for Color and Brightness Syngergy The Hi-View AI Engine RGB— Hisense's most powerful AI processor—works behind the scenes to perfectly balance color and brightness together—so every scene looks vivid, natural and exactly the way it was meant to be seen. It intelligently controls each of the up to nearly 15,000 individual RGB LEDs right at the source. Every Motion, Ultra Smooth Fast action, sports, quick cuts—with native 180Hz performance, nothing blurs or stutters. Hisense's advanced motion technology keeps every frame smooth and sharp so you never miss a detail, no matter how fast the action gets. The Native 180Hz panel — among the highest in the TV industry — combined with AI Smooth Motion and Motion Rate 720 delivers ultra-smooth motion with exceptional clarity. Pure Black, Even in Daylight Watch comfortably in any lighting environment. The Ultra-Low Reflection Obsidian Panel minimizes glare so bright rooms don’t interfere with your viewing. Dark scenes remain deep and detailed, while highlights stay clear—so you see the full picture without distraction. Rich Sound from All Angles Audio extends beyond the screen with clearer dialogue and added depth—enhancing everyday viewing. The built-in 2.1.2 multi-channel speaker system, tuned by Devialet, creates more dimensional sound with Dolby Atmos support. Natural and Real Color Originator Chromagic Technology combines advanced RGB MiniLED precision, optical light control, and intelligent color tuning to deliver richer colors, balanced brightness, and lifelike detail across the entire screen—so everything you watch looks more natural, immersive, and true to life. AI Picture Let your TV do the thinking. From retro sitcoms to next-gen games, AI Picture's neural engine refines depth, color, and. movement frame by frame. It automatically tunes brightness, contrast, and noise to suit the content and your environment. AI Scenario Stop fiddling with menus trying to get the perfect look. Ai Scenario recognizes movies, sports, and games in real time, then sets picture, motion, and sound settings to fit what you're watching, so everything always looks right and you can stay in the moment. Give Older Content a Facelift Unlock richer contrast from your existing library. The AI HDR Upscaler analyzes standard video and enhances it to HDR-like Quality, boosting details, colors, and depth. It gives older content new life on your HDR ready screen. Intelligent Audio Upgrade Let someone else do the mixing. AI Sound dynamically adapts the soundscape, adjusting the EQ, dynamics, and spatial cues, instantly improving your audio experience and ensuring every scene sounds its best. See. Hear. Spectacular. The fusion of Dolby Vision HDR imaging and Dolby Atmos sound transforms your TV into an entertainment powerhouse. These images and sound technologies from the cinema, now brought together for the home, provide amazing realism that you'll see, hear, and feel like never before. Now, with total ease and convenience, lifelike image and sound leap from the screen to make your home entertainment truly spectacular. AI Smooth Motion Enjoy smoother motion across every scene with AI Smooth Motion. Combining intelligent blur reduction with real-time frame prediction, it intelligently eliminates blur, judder, and stutter. Whether you're watching fast-paced sports or playing games, every motion appears crisp and fluid. Wi-Fi 6E Wi-Fi 6E Takes all of the efficiency of Wi-Fi 6 and adds a massive upgrade: access to the 6GHz band. Your Hisense. TV stays fast, stable, and responsive - streaming smoother, downloading quicker, navigating instantly, and gaming with ultra-low latency. Where Sound Comes Alive Hisense's sound begins with precision. Devialet's Phantom speakers set the benchmark, and through rigorous calibration, Hisense TVs now mirror their lifelike acoustics, seamlessly layered with Dolby Atmos and scenario-based AI sound. Every dialogue, soundtrack, and explosion is dynamically optimized and certified to Devialet to ensure sound doesn't just play, it resonates. Discover More on Google TV with Gemini Chat naturally with Gemini to find the perfect movie or show. Tell Gemini what you're in the mood for and it'll help you discover the perfect pick by providing content details, asking clarifying questions, and providing suggestions based on what you like. Results may vary, available in select languages and to users 18+.