. Features: The innovative curved flexi-wand helps to grip onto every single little lash coating them in the strengthening, growth-active Symlash formula and rich black pigments.. Lashes are left separated, fanned out and fuller-looking - with a soft, flexible finish. It's long-lasting, high-impact mascara, the modern way, giving you a wide-awake, fresh-faced look.. Benefits: 76% of consumers said the condition of their natural lashes had improved after 6 weeks... and reckon that's pretty ICONIC. 85% of consumers said lashes look stronger after 4 weeks. 74% of consumers said their lashes looked healthier after 6 weeks. It's the mascara that just keeps on giving!. Key Ingredients: Symlash: The secret to Enrich & Elevate lies within innovative Symlash technology. It's a strengthening, active ingredient that helps to improve the appearance of lash thickness and density.. Carnauba Wax: This ultra-smooth wax helps to coat lashes in a soft, panoramic film. Say hello to full, fluttery, fanned-out lashes.. Black Pigment: ICONIC London use only the blackest black pigment for deep colour payoff. There's no need to tint your lashes when their formula's this rich, babes..