Corporations from around the world have begun to taste the benefits of the Internet in many areas. Few, however, have infused their end-to-end operations with Internet technologies. This book goes beyond point solutions to define a cohesive framework for an Internet-enabled Operating Model, or I-Operations.
Based on proven thinking-tools and detailed research, I-Operations addresses the challenge of how to achieve sustainable Impact in the Internet Economy. Leaders of academic institutions, businesses, charities and governments will be provoked to find their own I-Operations strategy as they read this book.