Dave Flannery has been busy since the last time we talked, and not just with his HMA practice. He’s also written a book called The Four Absolute Unbreakable Laws for Making Huge Profits. And in this audio, you’ll hear Dave talk a little about his book and a lot about how he runs his HMA business so smoothly. If you’re wondering how he gets it all done – working with eight clients while still having time to write newspaper columns and a book – you’re probably doing too much for your clients. According to Dave, if you spend more than a couple hours a week on any one client, you’re doing more than you’re getting paid for. The HMA system is set up to work like a partnership where you guide clients on the ways they can grow their businesses, not do it for them. So Dave talks about how he makes sure his clients know exactly what their role is going to be in the HMA process – right from the Opportunity Analysis. Other Important Issues Discussed In This Update• What “barrier-ism” is and why Dave won’t work with anyone who has it • Why you have to sell the database step – and ways to do that • What you should immediately do if your client doesn’t have a database in order to get one up and running ASAP • What Dave suggests his clients do to integrate their USPs – especially if they have thousands of business cards and letterheads already printed out without one • How Dave writes his USPs in one day – and what they look like for clients with everyday commodity products • Why Dave accompanies his clients to their Joint Venture meetings to talk on their behalf – and what he says • How Dave deals with the subject of added expenses (like postage) right from the start Dave is looking for ten testimonials for his new book. (And if he gets a particularly good one, it’s going on the cover!) So if you’re interested, contact me and if you’re one of the first ten people to respond, I’ll have Dave send you a pre-published draft. This could be a great opportunity to get your name and business out there. You can really benefit from these recordings with Dave. He’s a highly successful HMA consultant who keeps his skills sharpened.