"I used the strategies in this book to negotiate a promotion and a 10K€/year pay increase."
- Karl, Account Manager in Paris, France
How to Shape Human Behavior. Top performers don't get better jobs and new clients; top performers shape human behavior. And for top performers, shaping human behavior begins from inside the mind. The more intimately you understand the forces that shape human behavior, the more control you have over the future of your career decisions. In the hands of a top performer, applicable knowledge of the human mind is priceless.
How to Shape Human Behavior (3rd Edition) is a powerful tool for ambitious employees and independent entrepreneurs seeking to build a reputation for themselves. It combines the experience and advice of diplomats and advertising, public relations, branding, recruiting, investing, and negotiation, professionals from leading agencies, universities, and governments around the world.
Whether you're a university graduate just starting your career or an established professional looking to add a fresh new perspective to your career, How to Shape Human Behavior (3rd Edition) takes you step-by-step through every phase of shaping human behavior needed to build a successful career or a client-centered business.
Questions addressed in this third edition:
• How can I exploit the Human Resources recruitment process?
• Human Resources want me to take a psychometric test. Why?
• How can I improve my negotiation position over the long-term?
• I want to stop being a generalist and be known as a specialist. How?
• I want to stop being an employee and become independent. How?