NEVER mind the fight to get people to open their wallets in the recession--some companies are taking a different tack, and trying to get customers to open their purses instead. In America, where female consumers make more than 80% of discretionary purchases, companies have started tailoring their products and messages to appeal to women, in an effort to boost their sales.
NEVER mind the fight to get people to open their wallets in the recession--some companies are taking a different tack, and trying to get customers to open their purses instead. In America, where female consumers make more than 80% of discretionary purchases, companies have started tailoring their products and messages to appeal to women, in an effort to boost their sales.
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