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How to Market a University: Building Value Competitive Environment
Barnes and Noble
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How to Market a University: Building Value Competitive Environment in Chattanooga, TN
By Barnes & Noble
Current price: $30.95

Barnes and Noble
How to Market a University: Building Value Competitive Environment in Chattanooga, TN
By Barnes & Noble
Current price: $30.95
Loading Inventory...
Size: EBook
How can higher education leaders ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Teresa M. Flannery argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.
How can higher education leaders ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Teresa M. Flannery argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.


















