Meet the leakproof, tough-as-nails, carry-the-day soft cooler. Around here, we call it the Hopper Flip™ 12. Its wide-mouth opening makes for easy loading and access to your food and drinks. Its compact, cubed body means ultimate portability — go off road, onto the water, and back again with this personal cooler. And its extreme insulation means your ice is staying ice. Technology: The Hopper Flip is designed to hold its own outdoors. With its rugged exterior and extreme cold-holding insulation, you'll find this soft cooler to be anything but. Check out the features below to learn more. DRYHIDE™ SHELL: The Hopper’s high-density fabric is waterproof and resistant to mildew, punctures, and UV rays. The liner is made from an FDA-approved food-grade material. COLDCELL™ INSULATION: Closed-cell rubber foam offers far superior cold-holding to ordinary soft coolers. HYDROLOK™ ZIPPER: The toughest, highest-performing waterproof and leakproof cooler zipper in the world. WIDE-MOUTH OPENING:  Allows easy access & visibility to your contents. HITCHPOINT™ GRID:  Easily attach pretty much anything CUBED BODY: Easy to haul and store