As part of the Blooming Denim collection, Rouge G, Guerlain's iconic jewel lipstick, unveils three new exclusive cases in upcycled denim. Pair this exclusive limited-edition case with the Rouge G lipstick refill (sold separately) of your choice. Red Rose Case - a bright red canvas embossed with voluptuous rose petals Denim Flora Case - a blue denim strewn with delicate floral motifs Cherry Blossom Case - a denim dyed in a soft pink shade inspired by spring flowers How to Customize Your Rouge G: Customize your lipstick in 2 steps. For your first Rouge G lipstick purchase, choose a lipstick shade (sold separately) and then a lipstick case to create your completely customized lipstick. For the following purchases, refill the shade or change the case as you wish.