This book provides a comprehensive introduction to ethnographic methods and its various applications. The book demonstrates the usage of ethnography as a method in a diversity of disciplines, including learning, administration, design, advertising, ecosystem and technical contexts, illustrating the worth of a qualitative approach to research design. The chapters focus on the use of conventional ethnographic techniques, such as captivation, inspection and conference, as well as inventive ethnographic techniques which have been influenced by the latest digital technology.
This book provides a comprehensive introduction to ethnographic methods and its various applications. The book demonstrates the usage of ethnography as a method in a diversity of disciplines, including learning, administration, design, advertising, ecosystem and technical contexts, illustrating the worth of a qualitative approach to research design. The chapters focus on the use of conventional ethnographic techniques, such as captivation, inspection and conference, as well as inventive ethnographic techniques which have been influenced by the latest digital technology.
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
