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From Science 2.0 to Pharma 3.0: Semantic Search and Social Media in the Pharmaceutical industry and STM Publishing

From Science 2.0 to Pharma 3.0: Semantic Search and Social Media in the Pharmaceutical industry and STM Publishing in Chattanooga, TN

By Barnes & Noble

Current price: $85.00
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From Science 2.0 to Pharma 3.0: Semantic Search and Social Media in the Pharmaceutical industry and STM Publishing

Barnes and Noble

From Science 2.0 to Pharma 3.0: Semantic Search and Social Media in the Pharmaceutical industry and STM Publishing in Chattanooga, TN

By Barnes & Noble

Current price: $85.00
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Size: EBook

Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of '3.0' in Pharma and STM publishing.- Gives a global overview of success and failure in Science 2.0- Presents useful stories and lessons learned- Gives a clear view of how semantic search is present in science platforms and its potential in STM publishing
Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of '3.0' in Pharma and STM publishing.- Gives a global overview of success and failure in Science 2.0- Presents useful stories and lessons learned- Gives a clear view of how semantic search is present in science platforms and its potential in STM publishing

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Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

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Find Barnes and Noble at Hamilton Place in Chattanooga, TN

Visit Barnes and Noble at Hamilton Place in Chattanooga, TN
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